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27 March 2025
Designed for maximum durability, aesthetic appeal, and superior performance, Colore offers a vibrant, corrosion-resistant finish that enhances both functionality and style. Speaking on the new launch, Mark Moody, Sales and Marketing Director, stated:
“At WDS, we are committed to providing our customers with innovative solutions that combine durability with aesthetics. The Colore range represents our dedication to quality, precision and sustainability, which we hope will grow quickly.”
Style, Strength and Performance Whether for industrial grade handwheels, hand knobs, or handles, Colore powder coating can customise machinery components, and provide colour coded safety solutions. Colore coatings have aesthetic appeal and provide exceptional resistance to corrosion and wear under harsh environmental conditions. Engineered for smooth operation, they ensure a reliable and ergonomic user experience across a wide range of applications. Feature Packed, Vibrant Solutions are available in a variety of striking colours. Colore’s range allows businesses to achieve superior performance while maintaining a sleek, professional look. Whether for custom branding or aesthetic appeal, application coding, or wear and tear protection, powder coating is a lightweight and strong solution that offers enhanced protection compared to bare metal. Available in semi-gloss finish, the coating is designed for either interior or exterior use and is weather resistant and UV stable. Custom finishes and colours can be provided upon request.
Industries And Uses: The Colore coating cater to all types of industries, whether marine, infrastructure, or agricultural, with a solution suited to their needs. In an automotive or transport setting, powder coating provides both an aesthetic finish plus extra protection for elements under stress. Powder coated knobs and handles excel against wear and tear, with bright finishes providing visibility. Powder coating also suits many domestic uses, such as furniture, outdoor products, cabinets, gates, doors, appliances, trim and fixtures.
A More Environmental Finish Colore powder coating is a dry finishing process that provides a durable, high-quality, and environmentally friendly alternative to traditional liquid painting. An initial surface preparation, where the material is thoroughly cleaned and pre-treated, removes dirt, grease, and oxidation, ensuring strong adhesion. Next, a fine powder consisting of polymer resins, pigments, and additives is electrostatically charged, then sprayed onto the surface of the component with a specialised spray gun. The charged particles adhere evenly to the grounded object, creating a uniform coating. Coated items are cured in a high temperature oven (typically between 160-220°C), where the powder melts, flows, and chemically bonds to form a smooth, durable finish. The result is a scratch-resistant, corrosion-resistant, and UV-stable coating that enhances both the aesthetic appeal and functional properties of the product. Powder coating is widely used in industrial, automotive, architectural, and consumer applications due to its long-lasting performance and eco-friendly nature, as it emits no harmful VOCs (volatile organic compounds). All powder coating is done in house at WDS in our dedicated powder coating bay. Discover Colore For more information on Colore powder-coated aluminium and cast-iron products and their applications, please visit the WDS website at https://www.wdscomponents.com/en-gb/colore The Colore range can enhance equipment’s durability, functionality, and design for a multitude of businesses.