Date: 4 February 2025
Time: 9:30AM - 12:30PM (UK)
Location: Online
Cost: £99 +VAT per person (members) / £195 +VAT per person (non members)

Strategy Planning

Marketing plays a pivotal role in the success of any business. Every organisation needs a well-thought-out strategy for the promotion of products and services. In this course, "Marketing - Planning The Strategy," you will learn how to develop a comprehensive marketing plan that aligns with your business goals and enables build meaningful customer connections.

This course is designed to provide you with a solid foundation in marketing strategy development. You’ll explore key concepts and methodologies used in the planning process. Along the way you’ll gain practical skills and knowledge that can be applied in various business contexts. Through a combination of theoretical insights and real-world case studies, you’ll understand the importance of a strategic approach to marketing and its impact on overall business performance.

Take a look at the course topics:

• Introduction to Marketing Strategy: Understanding the role of marketing strategy in achieving business objectives and creating sustainable competitive advantages
• Market Research and Analysis: Conducting thorough market research to identify customer needs, preferences, and market trends. Utilizing tools and techniques to analyse market data effectively
• Segmentation, Targeting, and Positioning: Learning how to segment your target market, identify the most profitable segments, and position your products or services to meet their specific needs
• Branding and Differentiation: Developing a compelling brand identity and value proposition to differentiate your offerings and make a lasting impression on your customers
• Marketing Mix: Exploring the 4Ps (Product, Price, Place, Promotion) framework and understanding how to formulate an effective marketing mix strategy that optimises resource allocation and drives customer engagement
• Digital Marketing and Social Media: Using digital channels and social media platforms to enhance brand visibility, engage with customers, and measure the effectiveness of marketing efforts
• Marketing Budgeting and Measurement: Creating a realistic marketing budget and key performance indicators (KPIs) to evaluate the success of marketing initiatives and ensure a positive return on investment.

There’ll be the opportunity to engage in practical exercises, group discussions, and case studies throughout the course. This will allow for the application of learned concepts and development of critical thinking skills. By the end of the course you’ll be able to design and implement a comprehensive marketing strategy that aligns with business goals, resonates with target customers, and drives business growth.

Whether you are a marketing professional seeking to enhance your strategic planning skills or an entrepreneur looking to develop an effective marketing roadmap for your business, "Marketing - Planning The Strategy" will equip you with the knowledge and tools necessary to succeed in today's dynamic and competitive market.

Please use the booking form below, alternatively get in touch by emailing eventsandtraining@automate-uk.com or contacting the Events & Training team on 020 8773 5523